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Capabilities / Driving Attendance

The Mission:

To get the right attendees, at the right time, in the right number in the right mindset to attend our event. Easy to say, not always easy to achieve.

Correct “profiling” of attendees underpins our communications plan which defines the required marketing tactics for each attendee type. Decisions on the correct marcomms “tools” to use are tailored to requirement and budget. Our success comes because our marketing activity is focused purely on the event and dedicated to driving attendance.

Marketing tactics include:

  • Social campaigns
  • Email marketing
  • Telemarketing
  • Event info sites
  • PR
  • Media Advertising
  • Referral marketing
  • Direct & Digital Media

 

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