Arm speakers with only a Magic Marker pen!

Posted on Tue2May,2017 in Events

In a recent Campaign magazine article, Neil Henderson the Chief Executive of St Luke’s challenges us to create meetings that are collaborative rather than linear. His secret?

Ditch the power point and use a Magic Marker pen to create words for discussion and idea generation. To encourage those in the meeting to get involved in the content.

For us in Live events it is another timely reminder to be out with the old and in with the new. To design meetings and conferences from the ground up that are engaging experiences. It we truly want to see the results we all crave, then brave steps need to be taken in our meeting design. To have the courage to re-think through every touch point and find those times of engagement and collaboration between message and attendees.

We are told that people remember 80% of what they see and do, but only 20% of what they hear (source Edgar Dale’s Cone of Experience).  Perhaps the secret is that all our speakers should only be given a Magic Marker for their presentations!


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